PAY-PER-CLICK MARKETING
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Are you wondering if pay-per-click (PPC) advertising is right for your business?
We’re all interested in maximizing our return on ad spend (ROAS). And PPC advertising can be an effective platform for achieving that.
Unlike traditional print advertising, with PPC you can choose to set up your campaigns so that you are only charged when someone clicks on your ad. Instead of just renting some digital real estate, you’ll be able to link the cost of your adverts directly to the number of visitors you drive to your site. Of course, you still have to convert them once they get there.
Where SEO can take many months to gain traction, you’ll usually start seeing and tracking results from your PPC campaigns within a few weeks.
And unlike some forms of digital marketing, like social media or email marketing, you don’t need to spend time building your audience first. It’s already there, ready and waiting for you.
You’ll get plenty of data on how your ads are performing. And you can use this data to make changes, assess each campaign source individually, test new ideas, and build a good understanding of what works and what doesn’t, don't worry we got that for you :)
Are you wondering if pay-per-click (PPC) advertising is right for your business?
We’re all interested in maximizing our return on ad spend (ROAS). And PPC advertising can be an effective platform for achieving that.
Unlike traditional print advertising, with PPC you can choose to set up your campaigns so that you are only charged when someone clicks on your ad. Instead of just renting some digital real estate, you’ll be able to link the cost of your adverts directly to the number of visitors you drive to your site. Of course, you still have to convert them once they get there.
Where SEO can take many months to gain traction, you’ll usually start seeing and tracking results from your PPC campaigns within a few weeks.
And unlike some forms of digital marketing, like social media or email marketing, you don’t need to spend time building your audience first. It’s already there, ready and waiting for you.
You’ll get plenty of data on how your ads are performing. And you can use this data to make changes, assess each campaign source individually, test new ideas, and build a good understanding of what works and what doesn’t, don't worry we got that for you :)
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It was an honor to have the opportunity to lecture at the prestigious University of Petra on the topic of leveraging AI in marketing. As the CEO of Devorise Media and Business Solutions, I'm passionate about empowering individuals with the knowledge and tools they need to thrive in today's digital landscape. In my lecture, I had the pleasure of sharing insights, strategies, and practical tips on how AI can revolutionize marketing efforts and drive tangible results. From predictive analytics to personalized customer experiences, AI holds the power to transform the way businesses engage with their audience and achieve their goals. I believe that education is the key to unlocking the full potential of AI, and I'm committed to equipping students with the skills they need to succeed in the fast-paced world of marketing. Together, we can harness the power of AI to create innovative campaigns, unlock new opportunities, and drive business growth. Here's to a future where AI and marketing collide to create magic!
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